Brand & Web Design
Language Immersion ATL
Language Immersion ATL is an advocacy website promoting immersive language education opportunities in the Atlanta area. We crafted the site in partnership with the Atlanta International School as part of our promotion of the school’s new Mandarin immersion program.
Because the Atlanta International School was promoting a new language immersion program in its preschool, we designed an identity with a very child-friendly feel. Yet we avoided anything too childish, as AIS’s language immersion programs cover all preschool and elementary grades.
LIATL’s identity system is centered on a distinctive illustrative style. A series of classroom scenes shows racial and cultural diversity in addition to demonstrating how language immersion works. These various “characters” appear in primary illustrations on the website but also in other graphics on social media and in digital ads. Even our portraits of historical figures, from Martin Van Buren to Mahatma Gandhi, are executed in this style.