Branding StartupsA Process Roadmap
From “THE IDEA” to “THE BRAND”
This is where a professional brand team comes in. A brand agency helps companies in many industries and stages of life. Start-ups are near and dear to Station16’s heart; they are eager, driven, scrappy, confident, and ready to take on the world. This entrepreneurial spirit is infectious. Our team often thinks of ourselves as start-up founders. We have helped launch a number of start-ups over the years, including a handful of our own ventures. It takes focus, commitment, and an attention to detail to make it work.
Start-ups that stay focused learn quickly that grit, determination, and ingenuity can make all the difference. Your brand and marketing are part of the recipe for success. Your brand needs to be working for you 24/7, so that your ground game can be strong.
Where do you start? How do you create a brand that will stand? Take a risk, and let other people into your vision for the company and help you build the story you want to tell. The most successful companies are those that add to their story. They bring in diverse perspectives and insights and use those to make the company stronger.
Engaging a brand agency broadens your team and brings in more eyes and ears to help you voice your brand story more powerfully and effectively than you can alone. A brand agency builds brands, so that you can build software, services, goods, and processes.
Let’s map out a brand formation experience for a start-up. What some call brand development, we refer to as BRAND FORMATION. They are similar, but also distinctively different. See our Brand Formation article for more on that.
In Brand Formation for Start-ups, we recommend the following process and workflow with your Brand Agency Partner.
Launch + Distribute + Iterate
Co-Founder + Creative Director
More about Brenton on our team page.
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Our team focuses on diverse ways to build brands, tell stories and draw crowds. We write on many of our experiences and methods we learn along the way.
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