Brand · Design · Illustration · Photography · Video
Murphy-Harpst Children’s Centers is a not-for-profit organization dedicated to the healing of Georgia’s most vulnerable children. We partnered with Murphy-Harpst to update their brand and produce a brand video, and we continue to serve the ministry by supporting its marketing and fundraising efforts.
We were initially asked to help the 90-year-old institution update and refresh its brand identity as it reaches out to a broader and younger audience of potential supporters. We provided a modern color palette, bolder fonts, and a system of icons and illustrations to help communicate their story to the public.
With this rejuvenated brand system, Murphy-Harpst’s print materials are now more inviting, more engaging, and more effective at telling the story of the invaluable work being done.
Extensive photography at the Cedartown campus has provided Murphy-Harpst with a wealth of visual assets for telling its stories. It was a challenge to capture the emotions of the subjects while protecting the privacy of minor children, but it was a challenge we embraced and surmounted.
The brand video provides a compelling overview of the story of Murphy-Harpst, from the dedication of its staff and leaders to the growth experienced by its children. The video has become an integral part of presentations by staff as well as an effective way to give a preview of the Murphy-Harpst story in advance of a formal meeting.
Murphy-Harpst must constantly market itself in order to bring in the donations necessary to finance its ministry. Newsletters for supporters, bookmarks for donors, banners for conferences, and informational materials for potential corporate sponsors – all these pieces must individually and together convey the vitality of Murphy-Harpst’s ministry as well as the professionalism of its organization. In addition to designing these items, Station16 also works with vendors to ensure quality printing and finishing.