Brand Design

dB integrations

dB Integrations is a technology design-build firm offering services in audio, video, lighting, and control systems. Station16 serves as dB’s brand agency, creating a new brand for the company, producing its website, and providing visual assets for all its marketing needs.

Brand

Station16 first guided the company through a rebranding process that rechristened dB Audio & Video as dB Integrations, the primary brand within the dBASI brand family. We developed a full visual identity and collateral suite for the new brand. A clean, modern identity with a focused company vision immediately helped dB’s sales staff market and communicate its services to prospective clients.

Web

We designed and managed development of a large custom website for dB within the multisite of the dBASI family. The site features individual pages for dB’s flagship projects, each of which may contain dozens of photos and multiple videos. These solutions can also be filtered according to the service or industry the user is interested in.

The clean design and employment of custom photography serves to inform the user about dB Integrations’ services and experience while also encouraging prospective clients to make contact and learn more. The contact form connects directly with the client’s CMS system, enabling more efficient marketing efforts and yielding higher conversion rates. This website has the flexibility to expand as the business continues to grow. New solutions are added regularly, and there is also room in the overall site design for adding educational resources and news items.

Photo + Video

Extensive photo and video documentation of dB’s premiere projects elevates its web portfolio as well as providing visual assets for other marketing platforms such as email and social media.

Rising to the challenge of making black boxes of technology look visually interesting, Station16’s photographers and video producers employ a variety of techniques to engage and inform the viewer.

Marketing

We manage all of dB’s social media accounts and marketing emails, creating and scheduling content in consultation with our client. We work with dB to maximize educational efforts such as workshops and demos, creating multipurpose assets that can be used on multiple platforms – web, email, and social.

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