Peachtree Road United Methodist Church
A Century in the Making
Year
2025
Scope
Centennial Hero Video
Blackmagic camera package
Scope
Full-service video production
The Client
Who They Are
Peachtree Road United Methodist Church has been a fixture of Atlanta’s Buckhead neighborhood for a century. Located on Peachtree Road in the heart of one of the city’s most storied corridors, PRUMC is one of the largest Methodist congregations in the Southeast: a full community of worship, music, education, and service that runs three Sunday services, a week of programming, and global mission work reaching from Georgia to Kenya. They open their doors on Sunday and keep them open all week long.
The depth of the community PRUMC has built over generations is what sets them apart. Families have worshipped here across multiple decades. The music program is serious, with full choirs, a renowned organ competition, and an ensemble in residence. The pastoral and outreach work is extensive. For a lot of Atlantans, PRUMC is a cornerstone of their lives.
The Brief
They Asked...
A hundredth anniversary is a real milestone. PRUMC came to us needing to mark it with real intention: work that could carry the weight of a century. The centerpiece was a celebration film that could anchor their centennial events and live permanently on their website. As part of a larger centennial exhibit we produced for the church, we also created a custom timeline animation documenting PRUMC’s first hundred years.
our process
How We Did It
01 - Pre-Production
Concept, Script & Planning
We came into this project knowing we were working with something that had real gravity. A hundredth anniversary carries expectation. So the first order of business was getting clear on what the film was actually trying to say. We built the creative brief around a simple question: what does PRUMC mean to the people who have given it a hundred years of their lives? That question became the spine of the interview strategy.
We identified seven interview subjects across PRUMC’s leadership and congregation, anchored by the lead pastor, and cast a congregant to record voiceover on location at the church. The VO was written to weave between interview soundbites rather than sit on top of them, giving the film a continuous narrative thread that connects individual voices into something larger. We scouted the church for interview and recording setups, mapped a schedule around the Easter service for b-roll capture, and planned the FPV drone pass through the sanctuary.
02 - Production
On Set & On Location
We shot interviews on a dedicated production day, sitting down with the lead pastor and six congregation members. We were after the specific memories, the stories that only surface when someone has a camera pointed at them and the right questions in front of them. We also recorded the congregant VO on location at the church, capturing it in the same environment as the rest of the film.
The Easter service gave us something a produced shoot day cannot replicate: the church in its fullest expression. A packed sanctuary, the choir in full voice, the light moving through the windows the way it only does on that Sunday. We captured it all as documentary b-roll. The FPV drone pass through the sanctuary added a dimension to the final cut that made the space feel alive in a way a traditional camera simply cannot.
03 - Post-Production
Edit, Color & Deliver
The edit was built around the interplay between the VO and the interview soundbites. The voiceover carries the narrative through the film while individual voices from the congregation and staff fill it out with personal texture. B-roll from the Easter service and the FPV sanctuary pass gave the piece its visual momentum. The goal was a five-and-a-half-minute film that felt like it earned every second.
We applied a professional color grade to unify the visual tone across shoot days, and handled sound design and mix to balance the spoken elements and give the music its space. The finished film premiered at the Centennial Finale in front of roughly 500 people before taking up its permanent home on the PRUMC website.
Behind the Scenes Gallery
The Result
We Delivered…
The hero video needed to speak to the full PRUMC family: longtime congregation members, staff, and anyone who had ever called the church home. It was made to play at the Centennial Finale, PRUMC’s signature anniversary event, and to live permanently on their website as the defining piece of centennial content. Success meant something that felt worthy of the moment. A film that long-tenured members would see themselves in, and that newcomers could watch and immediately understand what this community is about.
500 attendees at centennial finale
7 interview subjects