Brand
My UM Call
An initiative of the North Georgia Conference of the United Methodist Church, myUMcall is a message-based campaign to help people of all walks of life explore entering vocational ministry.
We worked with the North Georgia UMC Conference to build the brand and narrative and to tell the story. We used web, photography, and video stories of various people and their journeys to making a career of ministry.
The Message and the Site
We were able to meet a number of people in different types of ministry service and stages of ministry. We heard stories of life changes, and choices made early and later in life. People serve in various capacities from conference leadership, communications, and pastors in various forms.
