Brand and Marketing
Operating under the North Georgia Camp & Retreat Ministries of the United Methodist Church, Glisson Camp & Retreat Center provides summer camp options as well as hosting retreats and conferences. Station16 has partnered with NGCRM over several years to rebrand Glisson and create visual assets through web, photography, video, and marketing materials.
Founded over 90 years ago, Glisson sits nestled in the north Georgia mountains near Dahlonega. Over the years its branding had grown dated. As part of a transition from Camp Glisson to Glisson Camp & Retreat Center, Station16 updated the visual brand identity.
The long-established waterfall logo mark represents Cane Creek Falls, an iconic landmark on the Glisson campus. To honor the organization’s rich history and the loyalty of its thousands of camper alumni, we refreshed and modernized the waterfall mark rather than create something completely new and unfamiliar. Modern fonts and an updated color palette add to the visual message that Glisson is holding on to its heritage while moving forward into the 21st century.
Extensive photography of Glisson’s three primary summer camp programs does wonders to illustrate the many activities offered as well as tell the story of the camper experience. All campers are encouraged to learn new skills, build relationships with each other, and cultivate their faith. Our photos, taken over several days worth of shooting, aim not merely to document but to involve the viewer in the Glisson story and vision.
Utilizing aerial drone footage and GoPro action shots as well as conventional cameras, we captured the Glisson camper experience as it plays out all over the 400-acre forested campus. Combining extensive and varied B-roll footage with interviews of camp directors, the result was a brand video for each of Glisson’s programs (Village, Sparrowwood, and Outpost) as well as an overview video of the Glisson summer experience.
A new website launched in 2017, employing all these visual assets to tell the story of the social, physical, and spiritual growth that occurs at Glisson every year. Developed in partnership with Polar Notion, the site is the largest within a multisite website for the four elements of the NGCRM ministry.
Designed to be both informative and evocative, the site includes photos and videos of the Glisson experience as well as vital information for camper parents and retreat organizers. A user-friendly editing platform enables the client to edit and update the site’s content with ease.
Station16 continues to work with Glisson to execute its updated branding and spread its message through print and other marketing materials. A yearly Impact Report, sent to all current and prospective supporters, incorporates photography and custom infographics to communicate the successes and future goals of Glisson’s ministry. T-shirts and other swag are provided for campers so they can take the Glisson experience home with them as the summer ends.
Shoreline Camps is the newest program in the North Georgia Camp & Retreat Ministries family. This lake-focused Christian camp program required a brand identity and website as well as photo and video assets, which made us at Station16 happy campers!