Notes > Hatching

Hatching

Our team at Station16 has been so focused on building and elevating our clients’ brands over the past several months that we’ve let our own story fall by the wayside. It’s the classic “cobbler’s children have no shoes” scenario—we simply haven’t made the time to share our work with the world. That’s about to change.

In the last six months or so, the world has turned inside out with the influence of AI in the ever changing space of branding and marketing. With AI, the rules have not only changed, they don’t exist anymore.That can certainly present its challenges, the fear also being the removal of human creativity. However, the use of AI has the ability to harness the power of our creative potential in unprecedented ways.

So, we asked ourselves…are we going to harness this power or let it overcome our processes? Hint: We’re harnessing.

We had a big idea:
Not only will we harness, We will BUILD.
Build what, you ask?!

We decided to create a positive impact in the spaces where our experience and tools can make a difference. We have been building tools and resources for our clients AND ourselves. Several of our new tools and resources will be in beta over the next few months.

The tools we have been working on manage brands, build and automate workflows, and help us tend to our clients and audiences in ways we never dreamt of before.

That way we can put intentional creativity and humanity back into marketing. Get back to all of the stuff we got into this business for in the first place. Centralize the stuff we love to do and the stuff that has lasting impact on our clients and their audiences.

Station16 is hatching. Hatching some new things and some new ways of being. Our team is amazing and they are bringing new ideas to life everyday.

We look forward to sharing some of these things soon.

What have you been wanting to create and add to the world lately?