The Perfect Blend

Prevail Coffee’s values are rooted in the ground—from the farmer’s boots to the Alabama clay. In 2012, founders Wade and Megan Preston were working in the non-profit sector when they felt a calling to create a space that cultivated diverse, authentic community while also improving the lives of coffee producers in the developing world. Wade spent two years honing his skills in the Atlanta coffee scene before they opened their first cafe in 2013. Today, Prevail has grown into a premier craft roaster with vibrant locations across Montgomery, Birmingham, and Atlanta. Their mission is simple but profound: crafted with patient respect for land and labor, serving as a quality connector for genuine community.

As Prevail expanded from a single cafe to a multi-state wholesale roaster and community hub, they needed a brand presence that matched the scale of their ambition without losing their grassroots, relational soul. They had the incredible coffee, the dedicated community, and the expanding physical footprint, but they needed a cohesive digital and physical identity to tie it all together. They came to Station16 looking for a partner to elevate their digital experience, synchronize their social presence, and design tangible goods that their fiercely loyal “Union Members” could proudly wear and use.