InFlight Law

Ready for Takeoff

Industry

Boutique Aviation Law

Year Began

2020

Services

branding, web, design, story

The Client

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Navigating aviation law isn’t just about knowing the statutes; it’s about knowing the cockpit. John Farrish didn’t just study this world—he lived it, serving as General Counsel for one of the world’s largest aircraft brokerages and personally guiding over 750 transactions. John realized that high-net-worth individuals and corporate flight departments needed more than a lawyer; they needed an advocate who understood the urgency of a deal and the meticulousness of FAA compliance. He founded InFlight Law to bridge that gap, providing big-firm expertise with boutique agility. Operating directly out of the Signature FBO at PDK, John is quite literally “on the ground” where the industry moves, shepherding clients through the clouds of regulation so they can focus on the flight.

They Asked...

While John had the credentials and a massive track record, his digital presence was trailing behind his reputation. InFlight Law was operating with a simple, single-page site that didn’t reflect the “True North” values of excellence and transparency he provided to his clients. With the firm growing and the complexity of his international deals increasing, John needed a comprehensive digital overhaul. He asked Station16 to build a site that felt as premium and reliable as the aircraft he represents—a platform that could educate potential owners while clearly showcasing his global reach and specialized service segments.

We Delivered…

Foundation & Strategy

We refined John’s brand persona into the “Aircraft Advocate,” centering the entire firm on his core values of reliability and meticulousness.

Digital Experiences

We built a premium, multi-page web experience featuring a specialized FAQ system and a custom interactive map showcasing his global transactions.

Design Systems

We ensured the brand felt incredibly high-end in person with custom apparel, client gifts, and a full stationery suite featuring custom orange-painted-edge business cards.

Story & Reputation

To match the premium feel of his new brand, we captured John in his element through professional, on-location photography. This authentic visual storytelling builds immediate trust with his clients and reinforces his reputation as a top-tier aviation attorney.

Story & Reputation

To match the premium feel of his new brand, we captured John in his element through professional, on-location photography. This authentic visual storytelling builds immediate trust with his clients and reinforces his reputation as a top-tier aviation attorney.