A Safe Place To Land

For over a century, Murphy-Harpst has been standing in the gap for Georgia’s most vulnerable children. What started as a mission in the 1920s has grown into a 160-acre sanctuary in Cedartown dedicated to healing survivors of severe abuse and neglect. They don’t just provide a roof; they provide a path forward through specialized residential treatment and innovative therapies like equine and art programs. With the launch of their new Evolve initiative, they are now taking that impact beyond the campus, providing life-changing foster care and community-based services to families across North Georgia. For kids who have fallen through every other safety net, Murphy-Harpst remains the place where hope finally takes root.

For an organization that serves as the ultimate safety net for vulnerable kids in North Georgia, Murphy-Harpst was doing incredibly profound, life-changing work every single day—but they needed a trusted partner to help them tell that story to the world. As they approached their monumental 100th anniversary, they didn’t just need a quick website refresh or a one-off brochure; they needed a long-term agency partner. They asked us to come alongside them to untangle their overarching narrative, modernize their digital front door, and build a comprehensive centennial campaign (MH100) that would honor their legacy while inspiring donors to fund their next century of impact.